GunList
Across all USA

Privacy Policy

Effective Date: May 15, 2026 | Last Updated: May 15, 2026

Introduction

At GunList, accessible from https://gunlist.us, the privacy and security of our visitors is a top priority. This Privacy Policy describes what personal data we collect, why we collect it, how we use and protect it, and what rights and choices you have.

This policy applies to information collected through our website only. It does not cover data collected offline or via third-party services that link to or from our site.

By accessing or using GunList, you acknowledge that you have read and agree to this Privacy Policy. Questions or requests may be sent to info@gunlist.us.

Definitions

  • Personal Data: Any information relating to an identified or identifiable person, including name, email, IP address, and online identifiers.
  • Processing: Any operation on personal data, including collection, storage, use, transfer, and deletion.
  • Data Controller: GunList, determining the purposes and means of processing personal data on GunList.
  • You / User: Any individual accessing or using GunList.

Information We Collect

1. Information You Provide Directly

  • Contact form submissions: name, email address, and message content
  • Account registration: name, email address, username, and encrypted password
  • Email address and preferences for newsletter or mailing list subscriptions
  • Files, documents, or images you voluntarily upload

2. Automatically Collected Data

  • IP address, browser type and version, operating system, and device type
  • Pages visited, time and date of visit, duration, and referring URL
  • HTTP request headers and server log data
  • Approximate geographic location derived from IP address, used to determine your general region and personalise content shown to you; precise GPS location only with your explicit device permission
  • Cookie identifiers, session tokens, and similar tracking data (see Cookies section)
  • Aggregated usage analytics via Google Analytics 4 or similar services
  • Interaction data from embedded third-party content (e.g. videos, social widgets, maps)

3. Data from Third-Party Authentication

  • When you log in via Google, Facebook, Apple, or another OAuth provider, we receive limited profile data (name, email, unique identifier) as permitted by your settings. We never receive your third-party password.

How We Use Your Information

We process personal data for the following purposes:

PurposeExamplesLegal Basis (GDPR)
Service DeliveryOperating the website; responding to support requestsContract / Legitimate Interests
Analytics & ImprovementUnderstanding usage patterns; improving featuresLegitimate Interests
Email MarketingNewsletters, updates, and promotional contentConsent
AdvertisingServing relevant ads; measuring campaign performanceConsent / Legitimate Interests
AI-Powered FeaturesChatbot responses, recommendations, personalisationConsent / Legitimate Interests
Location-Based FeaturesRegion-appropriate content; local search results; navigationConsent / Legitimate Interests
Security & Fraud PreventionDetecting malicious activity; protecting user accountsLegitimate Interests
Legal ComplianceMeeting tax, regulatory, and court-ordered obligationsLegal Obligation

Cookies and Tracking Technologies

GunList uses cookies, web beacons, and similar technologies. Cookies are small text files placed on your browser to help us deliver and improve our services. We use the following categories:

CategoryPurposeExamplesDuration
Strictly NecessaryCore functionality, security, session management. Cannot be disabled.Session cookies, CSRF tokens, auth tokensSession
Analytics / PerformanceAnonymised visitor behaviour data; site performance improvement.Google Analytics 4 (_ga, _gid, _gat)Up to 2 years
Marketing / AdvertisingRelevant ad delivery; conversion tracking; campaign ROI.Google Ads (_gcl_au), Meta Pixel, DoubleClick DARTUp to 13 months
Functional / PreferenceRemembering your settings: language, dark mode, layout.Theme preference, locale cookiesUp to 1 year
Embedded ContentSet by third-party content embedded in our pages.YouTube, Google Maps, social media widgetsVaries by provider

Managing Cookies: You can control or delete cookies through your browser settings. Opt-out tools: DAA Opt-Out, Your Online Choices (EU), Google Analytics Opt-Out. Disabling strictly necessary cookies may impair website functionality.

Cookie Consent: Where required by law (e.g. GDPR, ePrivacy Directive), you will be presented with a cookie consent banner on your first visit. Your preference is stored and honoured on subsequent visits.

Analytics

We use Google Analytics 4 (GA4) to measure traffic and usage patterns. GA4 uses first-party cookies and does not use third-party cookies for cross-site tracking. Our privacy configuration includes:

  • IP anonymisation enabled; your full IP address is never stored by Google
  • Data retention configured to a maximum of 14 months
  • We have signed a Data Processing Amendment with Google in accordance with GDPR
  • GA4 data is not shared with Google for its own advertising purposes

You may opt out of Google Analytics tracking at any time via the Google Analytics Opt-Out Browser Add-on.

Advertising and Ad Partners

GunList serves advertisements through third-party ad networks that may use cookies, pixel tags, and device identifiers to display interest-based advertising based on your browsing behaviour across the internet.

Ad partners may include Google AdSense, Google Ad Manager, and others. You can manage personalised ad preferences at Google Ads Settings or opt out industry-wide at aboutads.info (US) or youronlinechoices.com (EU).

Note for US State Privacy Laws: Sharing data with advertising partners for cross-context behavioural advertising may constitute a "sale" or "share" under the CCPA/CPRA and similar state laws. You may opt out by contacting info@gunlist.us.

Social Login and Third-Party Authentication

You may register or log in using providers such as Google, Facebook, Apple, or GitHub. We receive only the profile data you authorise (typically name, email, unique identifier). We do not receive your password. You may revoke access through the provider's security settings at any time. We are not responsible for the data practices of identity providers.

Email Communications and Newsletter

With your explicit consent, we may send newsletters, product updates, or promotional emails. Every commercial email includes a working one-click unsubscribe link in compliance with the CAN-SPAM Act and, where applicable, CASL. You may also unsubscribe by emailing info@gunlist.us. Requests are processed within 10 business days. We may retain your address on a suppression list to honour your opt-out preference.

AI-Powered Features and Chatbot

GunList incorporates AI-powered features. Important disclosures:

  • Conversations or inputs may be processed by our AI service provider to generate responses
  • Interactions may be logged and used to improve AI model quality under the provider's data processing terms
  • We strongly advise against sharing sensitive personal data (passwords, financial details, health data) with AI tools
  • AI outputs may not always be accurate and should not be relied upon as professional or legal advice
  • Where EU law applies, we do not use AI for solely automated decision-making with significant legal effects without human review, in compliance with the EU AI Act (enforcement phased through 2027)

Embedded Third-Party Content

Our pages may include embedded content from YouTube, Twitter/X, Spotify, Google Maps, or social media platforms. Embedded content behaves as if you visited the originating website directly and may collect data, set cookies, and track your interaction independently. We encourage you to review each provider's privacy policy before interacting with embedded content.

User-Uploaded Files and Content

Files, images, or documents you upload are stored securely with access controls, used solely for the stated purpose, and may be scanned for malware or policy violations by automated tools. Uploaded content is deleted within 90 days of account closure unless otherwise legally required.

Location Data

We collect location information in two forms:

  • Coarse location: Derived from your IP address to provide region-appropriate content and for aggregate analytics. No device permission is required.
  • Precise location: Collected only with your explicit device or browser permission. You may revoke access at any time through your device settings. Denying location access does not restrict core website functionality.

Precise location data is not shared with third-party advertisers without your explicit consent.

Third-Party Services and Integrations

We work with trusted third-party service providers who may access your personal data only to the extent necessary to perform services on our behalf. All processors are bound by Data Processing Agreements (DPAs). Categories include:

  • Hosting and infrastructure: Cloud providers who host our website and databases
  • Analytics: Tools for measuring usage and performance
  • Email delivery: Providers for transactional and marketing emails
  • AI services: Machine learning and natural language processing infrastructure
  • Security and monitoring: Fraud detection and uptime monitoring services

How We Share Your Information

We do not sell your personal information. Data is shared only in these limited circumstances:

  • Service Providers: Trusted processors under contract who help operate our website; they may only process data as instructed by us.
  • Legal Requirements: Where required by law, regulation, subpoena, or court order. We notify you where legally permitted before disclosing.
  • Safety: To protect the rights, property, or safety of GunList, our users, or the public.
  • Business Transfers: In a merger, acquisition, or asset sale, your data may transfer. You will be notified via a prominent website notice and, where feasible, by email.
  • With Your Consent: For any other purpose with your explicit prior consent.

Data Security

We implement appropriate technical and organisational measures to protect your personal data:

  • HTTPS/TLS 1.2+ encryption for all data in transit
  • Bcrypt or equivalent hashing for stored passwords; plaintext passwords are never stored
  • Role-based access controls limiting data access to authorised personnel
  • Regular security assessments, penetration testing, and vulnerability scanning
  • Real-time monitoring systems for detecting suspicious activity

In the event of a personal data breach likely to result in risk to your rights, we will notify affected individuals and relevant supervisory authorities within the legally mandated timeframe (e.g. 72 hours under GDPR).

Data Retention

We retain personal data only as long as necessary to fulfil stated purposes or as required by law:

Data TypeRetention PeriodReason
Server access logs90 daysSecurity monitoring and abuse prevention
Analytics dataUp to 14 monthsTrend analysis (auto-deleted by GA4)
Newsletter subscriptionsUntil unsubscribed + 30 daysSuppression list maintenance
Account dataAccount lifetime + 12 months post-deletionDispute resolution and backups
Uploaded filesDuration of use + 90 days post-closureService delivery; backup
Precise location dataSession duration or as needed for featureFeature delivery; not retained long-term
AI conversation logsUp to 90 daysSafety monitoring and model improvement
Contact form submissions3 yearsCorrespondence records and dispute resolution

Your Privacy Rights

Depending on your location, you may have rights to access, correct, delete, restrict, or transfer your personal data. You may exercise these rights by contacting us at info@gunlist.us. We will respond within the timeframe required by applicable law. You will never be penalised or discriminated against for exercising your privacy rights.

GDPR - European Union Data Protection Rights

If you are in the EU or EEA, the General Data Protection Regulation (EU) 2016/679 grants you these rights:

  • Right of Access (Art. 15): Request a copy of personal data we hold and how it is processed.
  • Right to Rectification (Art. 16): Request correction of inaccurate or incomplete data without undue delay.
  • Right to Erasure / "Right to be Forgotten" (Art. 17): Request deletion of your data where no longer necessary, consent is withdrawn, or processing is unlawful, subject to legal retention obligations.
  • Right to Restriction of Processing (Art. 18): Request we temporarily halt processing in certain circumstances.
  • Right to Data Portability (Art. 20): Receive your data in a structured, machine-readable format (e.g. CSV/JSON) and transfer it to another controller where technically feasible.
  • Right to Object (Art. 21): Object to processing based on legitimate interests or for direct marketing; we will cease unless we demonstrate compelling grounds.
  • Rights re: Automated Decisions (Art. 22): Not be subject to solely automated decisions, including profiling, that produce significant legal or similarly significant effects, without human review.
  • Right to Withdraw Consent (Art. 7(3)): Withdraw consent at any time where processing relies on it, without affecting the lawfulness of prior processing.

Legal Bases for Processing: Art. 6(1)(a) Consent; Art. 6(1)(b) Contract; Art. 6(1)(c) Legal obligation; Art. 6(1)(f) Legitimate interests. For special category data, we rely on Art. 9(2)(a) explicit consent or other applicable bases.

International Transfers: Transfers outside the EEA are protected by EU Standard Contractual Clauses (SCCs, Commission Decision 2021/914), adequacy decisions, or other lawful Chapter V GDPR mechanisms.

Data Protection Officer: Where legally required, a DPO has been appointed. Contact: info@gunlist.us.

We will respond to GDPR requests within 30 days (extendable by 2 months for complex cases). You may also lodge a complaint with your EU Member State's supervisory authority (DPA).

CCPA / CPRA - California Consumer Privacy Rights

The California Consumer Privacy Act (CCPA), as amended by the CPRA (effective January 1, 2023), grants California residents:

  • Right to Know: Disclosure of categories and specific pieces of personal information collected, sources, purposes, and third parties with whom data is shared.
  • Right to Delete: Request deletion of personal information, subject to exceptions (completing transactions, security, legal obligations).
  • Right to Correct: Request correction of inaccurate personal information we hold.
  • Right to Opt Out of Sale or Sharing: Opt out of the sale or sharing of personal information for cross-context behavioural advertising. We do not sell personal information. Should this change, we will add a "Do Not Sell or Share My Personal Information" link to our homepage.
  • Right to Limit Sensitive Personal Information: Restrict use of sensitive personal information to necessary purposes only.
  • Right to Non-Discrimination: We will not deny service, charge different prices, or provide lower quality because you exercised a CCPA right.

Personal information collected in the past 12 months: Identifiers (name, email, IP address); Internet or network activity (browsing history, site interactions); Commercial information (if purchases made); Geolocation data (if location features used); Inferences drawn to build user profiles.

Submit CCPA requests to info@gunlist.us. We verify identity and respond within 45 days (extendable by 45 days). Authorised agents may submit requests on your behalf with proper documentation.

Other US State Privacy Rights: Residents of Virginia (VCDPA), Colorado (CPA), Connecticut (CTDPA), Texas (TDPSA), Oregon (OCPA), and other states with similar privacy laws may exercise equivalent rights by contacting info@gunlist.us.

COPPA - Children's Online Privacy Protection

GunList is not directed to children under 13 years of age. We do not knowingly collect personal information from children under 13 (or under 16 in jurisdictions where a higher threshold applies, such as certain EU member states under GDPR Art. 8).

If we discover we have inadvertently collected data from a child under the applicable age threshold without verified parental consent, we will delete it immediately. Parents or guardians who believe their child has submitted data on GunList should contact us at info@gunlist.us. We will investigate and take corrective action within 72 hours of notification.

Links to External Websites

GunList may contain links to third-party websites. Once you leave our site, this Privacy Policy no longer applies. We have no control over and accept no responsibility for external sites' content, privacy policies, or practices. We recommend reviewing the privacy policy of any third-party site you visit.

Do Not Track (DNT) Signals

Some browsers transmit "Do Not Track" signals to websites. There is currently no universally accepted standard for how websites must respond to DNT signals. At this time, GunList does not alter its data collection practices in response to DNT browser signals. We will review this position as industry standards evolve.

Changes to This Privacy Policy

We may update this Privacy Policy periodically. When material changes are made, we will update the "Last Updated" date at the top and post a prominent notice on our website, and where feasible notify subscribers via email. Your continued use of GunList after any modification constitutes acceptance of the revised policy. We encourage you to review this page periodically.

Contact Us

For questions, data subject requests, or privacy complaints, please contact us:

We aim to respond to all enquiries within 5 business days, and within applicable legal deadlines for formal data subject requests.